Rock Ledge Resources > Industries - Services > Representative Project - New Service Line

New Service Line

Business Challenge

When the target customer group for a new service is the Global 1,000, a polished well-documented business case is a necessity. A key client meeting may be granted based on reputation alone, but reputations are earned for a reason, and the presentation and execution of a new service line must ultimately match the underlying reputation of the presenter. A Big 4 Consulting firm wanted to enter the business process outsourcing market for human Resources services. It needed to make sure it fully understood the economics of its value proposition before approaching customers and asking the customers to trust it with business-critical processes and information.

Solution

Launching a new service line involves a great amount of forethought, analysis and insight. A Rock Ledge Resources principal was retained to assist in preparing a business, operating and marketing plan for the new service line. The principal collaborated with U.S. and European management teams to develop and test operating assumptions for the new business.

Results

The collaboration resulted in a well thought out business and operating plan capable of instilling the customer confidence necessary to enable large multi-national companies to place their trust in the new service offering, thereby re-validating the already-strong reputation of the client.

Relationships: Jerry Hammann | Business and Strategic | Service