Rock Ledge Resources > Our Services - Customer-Focused > Representative Project - Commoditizing Products

Finding Optimum Markets in a Commoditized Industry

Business Challenge

A business with rapidly-commoditizing products was facing narrowing margins and pressure from competitors that had upgraded to more modern equipment.

Solution

A Rock Ledge Resources principal was engaged to strategically evaluate the customer base, identify market opportunities, then write and champion a business plan. A fresh look from the principal, examination of the company's standard customer management practices and research into customer buying patterns and potential needs brought surprising insights. The company was able to match their services to a customer segment that offered significant margin increases.

Results

The business plan created by the Rock Ledge Resources principal included realigned customer targets, a new product group with complementary services, inventory cost reductions and improved management practices. Using this plan, the company was able to secure credit lines and upgrade to equipment that would better meet customer demands – and competitive challenges. These changes resulted in a 9% increase in GPM and a 20% sales growth.

Relationships: Liz DeMarais | Customer-Focused | Manufacturing